Half of our class time today was spent 'building' a radio commercial and half was spent delving further into AVID editing software. My half of the class - the same group that is working on our radio final - started with the commercial while the other half worked on AVID.
Because one of our number was absent, we had 8 in our group. We were further paired off and presented with sample scripts to use for our commercial. Because we had four pairs and only two studios, we had to take turns in the studio. While we waited our turn, we searched the files for sound effects and music beds to play behind the dialog. Once in the studio, my partner and I took turns at the mic reading our parts of the script. I had the 1st and 3rd line and my partner had the 2nd and 4th. I went first at the mic and simply read both of my lines over and over until I was comfortable that we had at least one good reading of both lines to work with. My partner then did the same. When we loaded our tracks into Adobe Audition, we set to editing them down and applying effects. Our target was to end up with a 30 second spot. Our script called for part of it to be read in a 'monster truck voice' so we added an echo effect to that part. To all the dialog - including the 'monster truck' spot - we added a filter that gave kind of a tinny sound quality to our voices - Audition calls it 'Supermarket Speaker.' Once we were done adding the music bed and the effects, we had what I thought was a very professional sounding commercial - especially for our first attempt!
After a short break, we switched to the AVID class and learned quite a bit about editing effects into our video packages. It is pretty amazing what we can do with one or two clicks of a mouse! While this portion of our day was not hands-on, it was great to see AVID in action.
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